You don't have to tell anyone:

Your profit
Your revenue
What you charge
What you pay your team
How many clients you have
How much you sold your business for

If other people want to do it, that's fine.

But you don't have to.

If someone asks, and you don't want to tell them:

Say no.

Even if other people want to share revenue from launches, how many figures their exit was, and how much they pay their ops manager, it doesn't mean it's right for you.

If it helps you find motivation to keep going. If you think it helps your business grow. If you genuinely want to tell people, carry on.

But if you’re seeking external validation for your work, sharing because everyone else is, or you feel obligated in some way, just opt out.

There’s no right or wrong way to build a business. There is only your way.

Building in public isn’t everyone’s jam.

Stealth mode is perfectly fine.