Turning up to do the minimum before clocking off is not what champions are made of. Meeting specifications. Delivering the brief. Reaching the target. Doing the least of what’s expected.

Champions see standards and exceed them. They go over and above the spec and they challenge the brief. They want to do more. They ask how they can. They give more energy, headspace and attention to standing out for their amazing ideas and unique approach.

Apply for half the jobs but give each application twice the effort. Prepare for double the time. Think twice as hard. Champions do extra, and twofold the norm is a good start.