There's a lesser-known method behind making your goals a reality.

I call it CLAIMS

It's the opposite of what most people do. But it works.

Explained in this podcast episode with my buddy Freddie, if that's your thing.

Otherwise, follow the steps:

C = Clarify

State your intention clearly, as if it's already happened.

Not: "I want to have a top 10 podcast."
But: "I run one of the top 10 podcasts in the world."

Specificity matters. "I want to be a jacked millionaire" doesn't work. What does "jacked" mean? Body fat percentage? Squat weight? Aesthetic? What does "millionaire" mean? Net worth? Revenue? Profit?

You can't get what you want unless you know exactly what you want.

And you have to recognize it when it happens.

Pro tip: Add "or something better" to the end. You're limited by your past experiences. Stay open to bigger opportunities.

L = Learn

Teach your body emotionally what it feels like for this to be true.

Close your eyes. Imagine you've achieved your goal.

How does it feel? Grateful? Relieved? Proud?

Feel it in your body. Notice how you sit taller. How your chest expands. How the weight lifts off your shoulders.

This comes from sports psychology.

Paula Radcliffe (former marathon world record holder) would visualize the finish line. The time on the clock. The foil blanket. Her family cheering.

She'd feel it before it happened. Then when it happened, her body already knew what to do.

A = Assume

Believe it's true and act as if it's already happened.

How would you act differently if you'd already achieved your goal?

Money is a good example:

If you're always talking about money as if you don't have it ("I can't afford that," "Money is tight"), you keep reinforcing the belief that money isn't for you.

But if you assume you're already wealthy? ("Money comes easily to me," "I always find ways to add value"), you start acting like someone who has money. And then money starts showing up.

It's identity.

If your goal is to have an amazing physique, your identity becomes: "I don't eat donuts. I go to the gym. I'm not someone who skips workouts."

It becomes effortless.

I = Imagine

Picture the exact moment your goal comes true in vivid detail.

Specific visualization.

When I was systemizing my agency for a 5-week trip to Australia, I visualized:

Getting on the plane
Landing in Australia
Coming back to the UK
Realizing nothing went wrong

I watched videos about Australia. I felt what it would be like to succeed.

And it worked.

The more detail, the more real it becomes.

M = Meaning

Connect your goal to something bigger than you.

This is the difference between self-actualization and self-transcendence.

Self-actualization = achieving your potential (all about you)
Self-transcendence = achieving something that benefits others (bigger than you)

I had a bench press competition where my training had gone terribly. I'd missed her second and third lifts every single time.

But when I showed up, my family was there. My best friend. My team.

Suddenly, it wasn't about me lifting well.

It was about dad saying "that's my daughter."
My best friend saying "that's my best friend."

I got all three lifts. Against the odds.

Because it meant something bigger.

S = Sync

Sync up to the version of you who already has this thing.

Act in accordance with it being true. Walk into every room like someone who's already achieved the goal. Feel the relief. The gratitude. The certainty.

And then look for the signs.

This is where it gets interesting.

When you're aligned, the universe starts winking at you.

You see confirmation everywhere:

A number that keeps showing up
Feedback that matches what you visualized
Opportunities that feel like coincidences (but aren't)

Most people miss the signs because they're scrolling, distracted, looking for the next thing.

But when you're tuned in, you see them everywhere.

What happens if you don't follow this system?

You bumble along.
You never know when you've "made it."
You chase the next thing without celebrating what you have.

You miss opportunities because you're looking in the wrong direction.

And worst of all: you work for years toward something you're not even sure you want.

Catch the episode here

Pick one goal. Run it through CLAIMS.

And let me know what happens.