Words have power
Write words
that reach
into your dream
customer's
subconscious
mind
You have the expertise. The results. The clients who love working with you. Your content doesn't reflect any of it. People scroll past because your words don't make them feel anything. This course changes that.
Your work is great. Your words aren't showing it.
You can feel the gap. You know your work is better than the engagement on your posts suggests. Read these and see how many you nod at.
- Your last post got three likes and a wave of silence.
- AI gives you generic content you end up rewriting from scratch.
- You watch less qualified people get more attention than you.
- You know your stuff. Saying it well is the part that's missing.
- Your sales page reads like a list of features. People click off without buying.
- You start writing a post and immediately delete it.
- Your email open rates have been dropping every quarter.
- You know you're "the best-kept secret" in your industry.
You built the expertise. Now you need words that match it.
My Forbes articles have been read 24 million times. I've written 22 books. My content fills my pipeline without me chasing. That's what we're building for you.
I figured out the psychology underneath the words. Now I'm showing you exactly how.
I've been writing my whole career. Three Forbes articles a day. 22 books published. Hundreds of LinkedIn posts. I love putting words on the page.
What I learned the hard way is that writing a lot and writing well are different things. It is very easy to write words that don't create the effect you wanted. To put effort into a post and watch it land flat. To send an email that gets opened and immediately deleted. To write a sales page that reads beautifully and doesn't sell anything.
What changed it for me was understanding the psychology underneath the writing. The reason words land or don't. Once you have that, every sentence you write gets easier.
5 sections. One skill. A different relationship with your audience.
Each section has mini masterclasses, a ChatGPT mega prompt, a Jodie AI coaching exercise, and a PDF workbook. By the end you write content that gets results, in a fraction of the time it takes you now.
Profile
Build a dream customer document so detailed it tells you exactly what to say.
Influence
Go deep on the psychology that moves people from interested to buying.
Feel
Map the emotional journey your buyer goes through and design every stage.
Hook
Train the instinct for what stops someone mid-scroll until it's automatic.
Expand
Build a content engine that produces publish-ready content in your voice forever.
What changes for you
Know your dream customer better than they know themselves
By the end of this section:
- You've built a customer profile deeper than most people ever reach.
- You know what your dream customer fears, believes, and is too scared to say out loud.
- You have the 40 first-person statements that drive every piece of content from now on.
Know which psychological levers to pull, every time
By the end of this section:
- You've mapped exactly how your dream customer makes decisions.
- You've identified the unsaid beliefs that, when said publicly, create instant loyalty.
- You've audited your existing content and seen which levers it's missing.
Make your dream customer feel like you've been inside their head
By the end of this section:
- You've walked through every touchpoint your dream customer sees before they buy.
- You've extracted your 10 most powerful stories and know exactly when to use each one.
- Every gap in your buyer journey has become a content idea.
Become impossible to scroll past
By the end of this section:
- You've trained the instinct for what works on your platform until it's automatic.
- You know why some posts get thousands of views and others die.
- The first line of every post writes itself.
Build a content engine that runs forever
By the end of this section:
- You've extracted your north star beliefs, the convictions only you hold.
- You've installed a content engine that produces publish-ready content in your voice.
- You publish daily without the daily struggle of figuring out what to say.
You're three tools away from content that lands.
Every section gives you the same three tools, designed to work together. Use them once, see how it changes. Use them weekly, see how everything changes.
Mega prompts
Drop them into ChatGPT or Claude. Each one walks you through a specific build with publish-ready output.
- Dream customer profile builder
- Influence profile builder
- Emotional journey mapper
- Hook connoisseur game
- North star belief extractor
- Content engine setup
- Belief angle generator
Jodie AI exercises
Coaching that pushes you the way a good friend would. For the parts you can't think your way through alone.
- Customer deep dive
- Influence audit
- Feeling check
- Hook audit
- Belief excavation
- Voice tuning
PDF workbooks
Reference docs you keep next to your screen. Built to be printed, written in, and used until the corners curl.
- Influence framework reference
- 10 stories your customer needs to hear
- The hook library
- The 30 belief angles
- The expand workbook
Your content, two versions.
Same expertise. Same business. Two different trajectories. The difference is whether you understand how words work.
What stays the same
- Posts that get three likes and silence
- AI output that's generic, every time
- Sales pages that read like a list
- The "best-kept secret" in your industry
- Writing into the void with no feedback loop
- Less qualified people getting more attention
- Email open rates dropping every quarter
- Dread before you hit publish
What changes
- Hooks trained into instinct, scrolling stops mid-feed
- AI output that sounds like you, first time
- Sales pages that convert from feeling, not features
- DMs saying "it's like you're in my head"
- A content engine that runs without daily friction
- Your work finally matching the attention it deserves
- A publishing streak you can keep
- 30 pieces of content from one belief, without repeating yourself
This is what changes when you understand how words work
"OMG. The follow-up questions after Jodie's prompts. It's rewriting my LinkedIn About section. It's rewriting my headlines, my taglines, suggesting new hooks. Astonishing."
"The posts written using your method are absolutely on point and speak to my prospective clients. They've taken such a load off my shoulders."
"I love your ideas, the way you practice what you preach, and the simple step-by-step way you encourage people to future-proof their businesses."
"Investing in your understanding of digital marketing will pay off immensely. What I am saying is: get Jodie's stuff."
"I don't know anyone who is more herself than you. And you're obviously successful being you. You're a great role model for uniqueness in action."
"I use your prompts all the time. Your session was exceptional. It's been a game-changer for me."
One payment. Lifetime access.
Less than what one client pays you. Less than the agency retainer you're paying someone to write your content. Less than what you're losing every week to posts that don't land.
Words have power
The mind reader method
One-off · Lifetime access
- 5 sections inside the mind reader method
- Mega prompts you copy and use the same day
- Jodie AI coaching exercises for every section
- PDF workbooks for every section
- The hook library and 30 belief angles
- The 10 stories your customer needs to hear
- A content engine that runs forever
- Lifetime access
Your questions, answered.
How long will this take me?
I'm not a writer. Will I be able to do this?
I already use AI for content. What's different here?
Does this work for any platform?
Do I need a big audience already?
Is this self-paced?
What's the refund policy?
Will I have access to you directly?
Become impossible to ignore
Your expertise deserves an audience. Your work deserves to be seen. Your dream customer is looking for the version of this that hasn't reached them yet. Make them find you.
$349 one-off · Lifetime access · No risk