Which one?

There's a paradox we're all living in.

The internet is scrambling our brains. Attention spans are shorter. Dopamine crashes are real. We talk to AI that agrees with us even when we're wrong.

News sites tell us the world is scary and we have everything to fear. News feeds show us endless content to convince us we have a problem, then sell us the fix.

You get pulled into marketing funnels, whether you like it or not.

So what's the paradox, Jodie?

Showing up online can grow your business. Will grow your business.

A personal brand means you spend less on ads, don't need to hire influencers, and can skip cold email. You build trust at scale. You attract your dream clients and they arrive ready to buy.

They feel like they already know you. They believe you can help. They sign up. You play business on easy mode.

But hang on, you just said the internet was bad.

That's the paradox.

The mechanism that's frying everyone's attention is the same mechanism you use to grow.

Unless you own the machine, the machine will own you.

Consuming instead of creating will send you insane with little to show for it.

You name-drop the people you follow, but your name never gets mentioned.

Unless you're intentional, you'll fall into their funnels instead of building your own.

I don't want that for you.

Here's how I can help:

• A free masterclass, how to get featured in major publications. Don't read the news, become it. Here's how.
• A free live training, Claude for coaches and consultants. How to max out this AI platform to grow your business. Register.
• A paid program with me. How to become the name people mention. Starts Tuesday, details here.

Let everyone else get zapped by dopamine hits and sucked in by reels while you use the machine to build your business and serve your dream clients.