Playing with power

7-figure business owner Julia Cha has figured out what most professionals never do:

She created her own IP
Her work is recognisable
She's nailed her positioning

Julia turned her no-bullsh*t approach into a powerful online presence and a coaching business that makes money beyond her time.

In this interview, she told me how she does it.

This is a masterclass in creating a business and brand that is AI-proof and high value.

Top sections include:

10:30 How Julia grew on TikTok and what she learned about content
13:15 Separating data from emotions when sharing your work online
18:00 Reading people through the lens of power instead of red flags
21:30 Gut feeling versus data and when your instincts are wrong
39:15 How to create (and sell) your own intellectual property

Or watch the full interview here (on 1.5x is fine!)

Julia is refreshingly honest and direct. You will get a tonne of value.

Tell me what you think in the comments.

P.s. This interview inspired my latest book. Free copy for you here.