Output over hype

You can do the bare minimum and hype it up or you can produce excellent work and let others bring the hype.

Energy put into blowing your own trumpet would nearly always be better used practising to play better.

The best in their field don’t grow their online presence using follow/unfollow or hacks to trick the algorithm. They beat the algorithm entirely by becoming someone people actively search for.

They bring the output and others bring the hype.