"It's okay"

Right now I'm working with people who are making life difficult for themselves.

I'm a millennial. I often make things harder for myself for no apparent reason.

But these coaches and consultants are doing it in one specific area.

Positioning.

Let me tell you about Hannah.

Hannah left corporate to become a coach. She uses breathwork to help senior leaders through perimenopause. I asked how everything was going.

"It's okay."

"What's up?"

"I want to help people thrive in corporate. But all anyone asks me is how to leave."

Hannah wants to sell one thing. Her audience wants to buy another.

If she launched a "hand your notice in before Christmas" programme, she'd have ten hand raises, several clients, and a waitlist.

Same skills. Same Hannah. A promise people are already asking for.

What are you selling, and what do people want to buy?

Positioning is who you help, what you help them get, and why they'd pick you. Hannah has the who. The what is where she's stuck.

And it's one of the quickest things to change.

See how you score. Give yourself a point for every yes.

• Does everyone who knows me know what I do? Do they know it well enough to refer me to my dream client?
• Can my dream client find me online and consume my content so that when we speak, they are already sold? Is selling easy?
• Do I have a steady flow of enquiries and a waitlist? And am I sure I'm selling what people really want to buy?

If you scored less than three, I have something for you.

A free, live workshop. With me. For coaches, consultants and experts running service businesses who want to get known for their work.

Reply "send info" and I'll send you the link.