"It spoke to me"

When Padma became self-employed 20 years ago, she called herself a career coach.

Brilliant at the work. Happy clients. Heaps of experience.

At some point, she realised she was working too hard for every new signup.

She chased prospects. She convinced people to work with her. She went where the budgets were. When the economy dipped, so did her cash flow.

She thought that was normal.

We started working together, and we transformed her positioning.

Before: "I'm a career coach."

After: "Expert career coach for senior marketing, PR and comms leaders. I help you identify your strategy gap."

Then she rewrote her LinkedIn About section.

The first person who called her from it became a paying client. Padma kept going.

One LinkedIn post brought two chemistry calls from ideal clients she'd never spoken to.

She ran a webinar. Everyone on it was her ideal client. She'd never met any of them. They all came from LinkedIn.

Then she was invited onto a panel to talk about careers and AI. A whole new audience.

Now, the people who get in touch all say the same thing.

"It spoke to me."

Her content. The exact way she describes what she does. Why her story makes her the one to call.

Same Padma. Same 20 years. Same brilliant work. A message the right people recognise straight away.

That's positioning.

You could be one positioning change away from a waitlist.