How to get in Forbes

Say this sentence out loud in a really sad voice:

"No one cares about me" 😭

Now say it in a really happy voice:

"No one cares about me" 😂

YES

This is your competitive advantage, and your key to getting in Forbes. Or Inc, Harvard Business Review, FastCo, New York Post. Wherever.

No one cares. You have to make them care.

Hardly anyone realises this. Every day I get a bunch of pitches from people who want to be featured in my Forbes column.

They're not trying to make me care. They're trying to get featured.

It's not going to happen.

But you have a great story. Lessons that would help people. Expertise people pay for. You're already newsworthy.

If you're not landing global press every week, all that's in the gap is making the right people care.

Having had my Forbes column since 2018 and been featured in a bunch of places myself, I figured out how this game works.

Journalists and writers aren't there to make people famous. They exist to get readers to their work. They don't want to have to figure out the angle themselves.

They get approached all the time.

They feature the people that make it obvious, make it compelling, and make it easy.

A big media inclusion does your convincing before you turn up. People Google you and read your story. They see you're legit.

That builds trust, at the exact moment someone's deciding whether to work with you.

Your dream clients have a hundred options. The ones who've been featured get chosen.

But build the asset once and it earns for you for years. And you already have the ingredients.

I made a workshop to help you with this. 20 minutes long. Free for a limited time.

Everything I know about this game.

Get the workshop here

Why wouldn't you play?