How to build your coach media page
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The gold-standard coach media page
Everything a journalist, event organiser or podcast booker needs to say "yes" without a second thought. Built from the best coach media and speaker pages, through one lens: trust. Use the tabs to explore the annotated mock-up, the checklist, and the ready-to-run prompt.
Take inspiration
Open each one, notice what earns your trust, then borrow the moves.
Choose your media goals
Plan the page around them. Select the ones you want, and they are added to the prompt.
I help overwhelmed leaders beat burnout and perform at their best
Book me for keynotes, panels and podcasts on resilience, high performance and healthy leadership.
Book me to speak Download press kit
Fictional example
Hero = the 3-second test. A warm photo, your name, and one line that says exactly what you do and who for. The strongest pages pass this instantly. Note the URL: it names the niche and ideally contains the word "expert".
Borrowed authority, up top. Recognisable logos do the trust work before a word is read. Only list real placements. One strong logo beats ten weak ones.
Specific numbers signal a safe bet. Bookers de-risk with proof. Quantify your reach: talks delivered, audiences reached, readers, views, years in the field. Use real, specific figures — round numbers with a "+" read as honest.
Signature talks, ready for your stage
Beating burnout before it beats your team
The early warning signs leaders miss, and a simple system to protect energy without dropping performance.
High performance without the crash
How top performers sustain output for decades. Practical routines the audience can use on Monday.
Leading people through pressure
Turning stress into a team advantage. Frameworks for calm, clear leadership in hard seasons.
The resilience conversation
An interactive session that gets a room talking honestly about wellbeing and what to do next.
- Leadership & culture podcasts
- Corporate away-days
- Wellbeing & HR summits
- Women-in-business panels
- Sales kick-offs
- Founder communities
Make it effortless to say yes. Three-to-five packaged topics let an organiser picture the session instantly. The "I'm a fit for" list helps a podcast host self-identify without emailing you.
Speaker reel & interviews
Show, don't claim. A short speaker reel is the single most persuasive asset for a booker: it removes the risk of an unknown on stage. Keep the reel under two minutes.
From the people who booked me
The room was packed and everyone had questions. She made the audience feel safe and excited. I'd happily book her again.
One of the best guests we've ever had. Our most-listened episode of the year, so we invited her straight back.
Testimonials from bookers, not just clients. Quotes from the event and podcast hosts who booked you — saying "I'd book them again" — are exactly what the next booker needs to hear. Name the role and event type. Peer proof from organisers outperforms generic client praise here.
A linked, scannable media list. Outlet name in bold, headline, live link. Journalists check you're the real thing; every working link is a proof point. Lead with your biggest names, then depth.
Press & speaker kit
Everything an organiser needs, in one click: bio in three lengths, high-res headshots, talk titles, logos and past-event photos.
Remove every last bit of friction. Offer downloadable bios, headshots and a one-page speaker sheet. A journalist on deadline who can grab your assets instantly will use you over someone they have to chase.
Bring me to your event
Keynotes, panels, workshops and podcasts. Available worldwide, in person or virtual. The fastest way to reach me:
press@yourname.comOne clear next step, zero friction. A booker or journalist just needs an easy way to reach you. Lead with your email so anyone can copy it in a second; offer a short form only as a secondary option. Don't bury the ask behind lots of required fields.
Frequently asked questions
What can a burnout and high-performance expert speak about on a podcast?
What makes a strong media guest on workplace wellbeing and performance?
What burnout and leadership angles work well for articles and interviews?
Who can speak about leadership, burnout and high performance for events and shows?
What formats and audiences does a leadership and wellbeing speaker suit?
How quickly can a media expert respond to a journalist or booker?
Built for people and for AI. This is where you get quoted by ChatGPT, Claude and AI Overviews. Best practice: phrase each question around the topic and being a media guest, not your name (that's what a booker actually types), then lead with a direct, self-contained answer of roughly 40–70 words. Include real specifics, and add FAQ schema (below) so engines can extract it cleanly.
The trust-building checklist
Tick each element as you build. Everything here exists to answer one silent question in a booker's mind: "Can I trust this person on my stage, in my publication, or on my show?"
1 · Positioning & first impression Essential
2 · Instant credibility Essential
3 · Proof they can do it Essential
4 · Make it easy to say yes Essential
5 · The media list Essential
6 · Downloadable press kit Recommended
7 · FAQ for humans & AI Recommended
8 · Depth & authority If applicable
The reusable prompt
Use Claude Cowork and work in the folder containing your brand guidelines and company information. Get a complete, trust-optimised media page drafted section by section.
# ROLE You are a conversion copywriter and web strategist who specialises in "media pages" and "speaker pages" for coaches. Your single lens is TRUST: every element must help a journalist, event organiser or podcast booker decide, quickly, that this person is a safe, credible choice to feature, book or put on a stage. # MY MEDIA GOALS These are the outcomes I most want this page to win me. Build the page to earn a yes from these readers first, and lead with the proof each one needs: - none selected yet (pick your goals on the "Get inspired" tab) # WHERE TO FIND WHAT YOU NEED I'm working in a folder that already contains my brand guidelines (as an HTML or brand file) and most likely other useful assets. Before you write anything: 1. Read my brand guidelines file(s) in this folder and lock onto my tone of voice, colours, fonts, key phrases and things to avoid. 2. Scan the folder for anything else you can use: my about/bio, proof (features, logos, numbers, awards), assets (speaker reel, clips, photos, headshots, books, articles) and testimonials (noting who booked me). 3. Gather what you find, then ASK ME the questions below before creating anything. # ASK ME FIRST (don't draft yet) Once you've read the folder, ask me a short, numbered round of questions to fill the gaps and confirm scope. At minimum: - My niche and who I help, in one line, and what I most want more of (speaking, podcast guesting, press, or all of it). - Which proof is real and current — and anything you couldn't find in the folder (numbers, features, awards). - My strongest 3–5 talk topics and the events or shows I most want. - Which testimonials come from people who actually booked me. - What's still missing (reel, headshots, one-sheet) so I can gather it. Wait for my answers before moving on. # THEN: SHOW ME FIVE DESIGN OPTIONS FIRST Before building the real page, create a single HTML file that shows five distinct design and layout directions for my media page — different enough to give me a real choice (colour, typography, layout, mood), each built from my brand guidelines as the starting point. Label them 1–5, each with a one-line description. Let me open it and pick the one I want. Do NOT build the full page until I've chosen a direction. # FINALLY: BUILD THE FULL PAGE Once I've picked a design, build the complete media page in that style, section by section, in my brand voice. For each section give me the copy PLUS a one-line note on the trust job it does. Use only real proof — never invent placements or numbers. Where something is missing, flag it and tell me exactly what to gather. Build these sections in this order: 1. URL + page title. Suggest a URL that names my niche and ideally contains "expert". Write an SEO title/meta that says exactly what I am. 2. Hero. A warm one-liner naming what I do and who for, a supporting sentence, a primary CTA ("Book me to speak") and a note on the photo to use. 3. "As featured in" logo bar. Order my real logos strongest-first. 4. Proof stats. Turn my numbers into 3–4 punchy stat blocks (talks, audiences reached, readers/views, years). 5. Signature talks. 3–5 packaged topics, each with a title and one line on what the audience leaves with. Then an "I'm a fit for" list of event and show types. 6. See me in action. Frame my speaker reel and best clips. 7. Testimonials. Prioritise quotes from people who BOOKED me (organisers, hosts). Tighten each and label the role + event type. 8. Media list. A scannable, linked list — outlet bold, headline, link — biggest names first. 9. Press kit. A block offering one-page speaker sheet, high-res headshots and short/medium/long bios. Draft the three bios. 10. Contact CTA. Lead with my email so anyone can copy it fast; offer a short enquiry form only as a secondary option. 11. FAQ (built for humans and AI). 5–7 questions phrased around the TOPIC and being a media guest, not my name — because that's what a booker or journalist actually types into Google or an AI ("who can speak about X on a podcast?"). Lead each answer with a direct, self-contained "capsule" of 40–70 words that names me, my niche and my topics and includes real specifics. Also output FAQPage schema (JSON-LD) I can paste in. 12. Optional depth. Books, recent articles, social reach — only if I have them and they're genuinely strong. # RULES - Trust over hype. Specific and verifiable beats grand and vague. - Match my brand voice exactly; mirror phrases from my guidelines. - Every claim must trace to proof I gave you. - Keep it skimmable: a booker scans before they read. - End with a punch-list of assets I still need to collect (e.g. "record a 90-second reel", "get a testimonial from the summit organiser").