Jodie Cook founded JC Social Media at the age of 22 and is passionate about helping other young people start their business careers. Jodie enrolled on a graduate scheme fresh from her business management degree at the University of Sheffield. She quickly realised she wanted to start her own business and took on an additional full-time job in order to raise start-up capital.

Jodie has created her foundation in order to support one start-up entrepreneur or business through the early stages of starting up when finances can be restrictive of progress.

The grant is open to individuals in their final year of college or university studies who are looking to pursue their business after graduation. They may be in start-up or pre-start up phase and ideally studying a business, marketing or computer science-related course.

The winner will receive six monthly mentoring meetings or phone calls with Jodie, plus a grant totalling £1500 towards their business.

The winning business will be exciting, innovative and scalable.

To apply, students need to complete the following form (see below for the criteria and T&Cs). The form cannot be saved so we advise typing your answers in a Word document (checking your character count) before copying and pasting them here for submission.



All entrants must have a comprehensively-planned business idea and show that they have taken steps towards making their idea a reality.

The four areas scored on are:

  • Innovation
  • Feasibility
  •  Scalability
  • The “real deal” factor – do we feel you’re the real deal and the right person to take this business on?

In order for these to be judged accurately, candidates must clearly outline their business strategy, target audience and the potential objections they might face from customers, the public or investors.

Candidates must demonstrate a thorough understanding of the marketplace their business is entering, including audience and competitor research. A basic SWOT-style analysis may be useful to demonstrate this.

You must fully understand the challenges your business faces.

We require a clear, well thought-out and reasoned route to market and marketing strategy. Explain how the brand will resonate with its audience (if a consumer product) and how you will demonstrate the value proposition.




The deadline for entries is Friday 5th of May 2018. The winning entry will be announced week beginning the 5th of June 2018.

All entries are confidential.

The first element of the grant will be £500, with the second and third £500 instalments provided as the startups demonstrate progress towards fulfilling their business plan.

Students must be in their final year of study of either a bachelors or masters degree studying business, marketing or a computer science/technology-related field. The grant is also open to final year students in colleges who intend to enter the world of business rather than attending university.

Entrants must be between 18 and 24, inclusive on the 31st August 2018.

Exceptions will be made at the sole discretion of Jodie Cook.

Businesses must have been registered no earlier than the 1st January 2016 and must be registered by 31st August 2017 if it has not been already.

The winning business will receive £500 without obligation (provided the business is registered) and the final sum upon demonstrating clear progress towards their business goals.

Jodie Cook is under no obligation to fulfill any of the agreed benefits of winning the grant and will only do so at her discretion.